HTML5 DCM (DoubleClick) banners

I had my first taste of HTML5 banners recently. These were specifically going to DCM (DoubleClick), and here is some info and resources for building and submitting banners to DCM.

  • Each creative must be a zip
  • No zips inside zips
  • The backup static must be outside the zip and sent at same time
  • There can’t be a “Thumbs.db” or “notes” files in the zip otherwise it won’t upload into DCM
  • If there are URLs in the .html file they must all be secure (https)
  • Zip must have 100 asset files or less
  • Only these types are allowed as anything else such as font files will result in not letting you upload – HTML, HTM, JS, CSS, JPG, JPEG, GIF, PNG, JSON, XML, and SVG
  • DCM ClickTag must be functional – see attached doc
  • **IMPORTANT** Before you send to _____, please test your creatives by unzipping the HTML5 creative and opening the .html in ALL main browsers (Firefox, IE, Chrome) – Please QA for loops, mouse-over, clicktag etc

 

Below are additional links for reading on HTML5 and HTML5 in DCM.

Google DCM Validator
https://h5validator.appspot.com/dcm

IAB -HTML5

http://www.iab.net/html5

 

DCM -About HTML5

https://support.google.com/dcm/answer/6176683?hl=en&ref_topic=3142581http://doubleclickadvertisers.blogspot.com/2015/07/making-it-easier-to-run-mobile-friendly.html

 

DCM -HTML5 Build Guide

https://support.google.com/richmedia/answer/2672545?hl=en&ref_topic=2672541&rd=1

 

DCM -Prepare non-rich HTML5 assets for DCM

https://support.google.com/richmedia/answer/6279525

 

HTML5 Click Tag implementation

https://support.google.com/dcm/answer/3145300?hl=en#13

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