To track clicks in a SalesForce email template, you add the proprietary “custom” tag in the body of your HTML.
<custom name=”opencounter” type=”tracking”>
This will track all links.
But, what if you do not want to track individual links?
You can create a variable and assign the complete “a” tag to it, including the clickable text, and the closing “</a>”.
SET @Targetbase = ‘<a href=”https://www.targetbase.com”>Do not track this link to Targetbase</a>’
In the body of the email, you just render the print the value of the variable.