Tag Archives: Email

Does image file size in emails effect deliverability?

In trying to find info on image file size best practices, I found a few things. ExactTarget will not host an image file over 200KB. That’s not an issue for us as we use a CDN, but something to keep … Continue reading

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Adding possessive apostrophe to names – AMPscript

So we have some personalization in an email where we want to greet the recipient using their first name. In the example the first name was a pet name and the email was alerting the recipient that it was time … Continue reading

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Email subject lines – how many characters are viewable

I did a quick test to see how many characters show in a subject line. With desktop apps and web-based email clients, it’s not too big of a deal, and the old standard of a 50 character max seems to … Continue reading

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Adding (subject line) actions to Gmail using Schemas

You ever see those buttons in Google email subject lines? I see them mostly on Amazon.com orders where there is a tracking button right in the subject line. Here’s how it’s done, or at least a way to test it. … Continue reading

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Line height (line-height) issue in Outlook 2010

Line height (line-height) issue in Outlook 2010 Add mso-line-height-rule:exactly just before your line-height declaration. < td style=“mso-line-height-rule:exactly; line-height:50px;> This fix ONLY works on block elements. So trying to achieve the same effect inside a font or span tag will not … Continue reading

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Email: Weird border showing up around TD on mobile devices

Weird border showing up around TD on mobile devices. It was either a border or a 1px space showing up around table cells. It was only mobile devices. I was seeing it on iPads and my Android phone.   The … Continue reading

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zurb.com/ink : Great free info, but basic template doesn’t render well in Outlook71,0,13, Gmail(IE,Chrome). Good idea, needs tweaks

The claim is, “Email anywhere. On any device.”. So I downloaded their basic template and ran a test through Litmus. The results were really good for the most part, but did not quite live up to their claim. Outlook 07, … Continue reading

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mxtoolbox.com blacklist lookup

This took can be very helpful when trying to figure out why your emails campaigns are having a low deliverability rate. About the SuperTool! All of your MX record, DNS, blacklist and SMTP diagnostics in one integrated tool.  Input a domain … Continue reading

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Stop Yahoo! Mail from Rendering Your Media Queries

Yahoo Mail does not like medial queries. It will remove the query and apply the styles inside the query, which will then be applied to all who receive the email. To fix this, use attribute selectors, which Yahoo will ignore. … Continue reading

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ExactTarget AmpScript – External Content

External Content: %%httpget “http://targetbase.com/images/common/nav_logo.jpg”%% %%httpget “http://gatorade-emails.s3.amazonaws.com/[FIRST_NAME].txt”%% %%=GetPortfolioItem(“example.gif”)=%% %%=ContentArea(“24642”)=%% %%=Image(“joescrabshack”,”DefaultImage”)=%% %%=treatascontent(HTTPGet(“http://gatorade-emails.s3.amazonaws.com/fuel-like-a-pro/ET_Decline_Form.html”))=%%

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