Marketers Can’t Wait to Use AMP for Email, But Here’s What Will Be Holding Them Back

You would think I would be more excited about this, as it’s a new technology for email, which doesn’t come along very often, but I feel this could be the Flash of email. It’s starts out cool, but in the end is causes more problems than it solves.

Thank you for reading!

HTML5 DCM (DoubleClick) banners

I had my first taste of HTML5 banners recently. These were specifically going to DCM (DoubleClick), and here is some info and resources for building and submitting banners to DCM.

  • Each creative must be a zip
  • No zips inside zips
  • The backup static must be outside the zip and sent at same time
  • There can’t be a “Thumbs.db” or “notes” files in the zip otherwise it won’t upload into DCM
  • If there are URLs in the .html file they must all be secure (https)
  • Zip must have 100 asset files or less
  • Only these types are allowed as anything else such as font files will result in not letting you upload – HTML, HTM, JS, CSS, JPG, JPEG, GIF, PNG, JSON, XML, and SVG
  • DCM ClickTag must be functional – see attached doc
  • **IMPORTANT** Before you send to _____, please test your creatives by unzipping the HTML5 creative and opening the .html in ALL main browsers (Firefox, IE, Chrome) – Please QA for loops, mouse-over, clicktag etc

 

Below are additional links for reading on HTML5 and HTML5 in DCM.

Google DCM Validator
https://h5validator.appspot.com/dcm

IAB -HTML5

http://www.iab.net/html5

 

DCM -About HTML5

https://support.google.com/dcm/answer/6176683?hl=en&ref_topic=3142581http://doubleclickadvertisers.blogspot.com/2015/07/making-it-easier-to-run-mobile-friendly.html

 

DCM -HTML5 Build Guide

https://support.google.com/richmedia/answer/2672545?hl=en&ref_topic=2672541&rd=1

 

DCM -Prepare non-rich HTML5 assets for DCM

https://support.google.com/richmedia/answer/6279525

 

HTML5 Click Tag implementation

https://support.google.com/dcm/answer/3145300?hl=en#13

Thank you for reading!